The payment between individuals is already deployed in the United States, the launch in France is planned for soon according to the statements of David Marcus , the person in charge of Messenger. But that's not what interests you the most. Professionals will also be able to integrate payment into their Chatbot Messenger, which suggests great business opportunities. Your Facebook strategy is likely to shift to Messenger. Advertising comes to the home screen.
As we know, Facebook is looking for new locations to broadcast its advertisements. The news feed being saturated, it is towards Facebook Messenger that the advertising fax list management will, in part, set its sights. Ads will appear right from the Messenger home screen, just below recent and favorite conversations. Messenger isn't the only ad placement Facebook is tackling. They have already found in Instagram Stories, Facebook videos and Live videos new landing places to broadcast their advertisements. One thing is certain, the video.
Which is very successful, is one of the advertising spaces with the most potential. Proof of this is with the new advertising format offered by Facebook Ads. A new advertising format for videos Facebook also plans to launch its own videos by the end of the summer. The idea is to broadcast videos to reach a young target (13-34 years old), and more particularly to target 17-30 year olds who are very fond of video content. The videos, in the form of programs and series of 30 minutes maximum, will revolve mainly around sport, reality TV and comedy. Facebook does not rule out offering shorter formats, around ten minutes.